John Van Den Nieuwenhuizen and Vitor Santa Maria first met in 2002 while working as industrial designers in Milan, Italy.
Both have worked around the world designing and consulting for many Fortune 500 tech companies with numerous awards and over 30 years of combined experience between them.
John is originally from Sydney, Australia and now based out of San Francisco, USA. Vitor is originally from Rio de Janeiro, Brazil though moved to Milan almost 20 years ago to pursue design.
Launching the HIDDEN brand over a year ago, the two designers are now creating their own products that aim to break the usual overly complex molds. John and Vitor’s approach is simple product design that is both innovative, intuitive and creates a positive impact in people’s lives. John and Vitor’s vision for HIDDEN is one where the product is the brand and the brand is the product; these two elements become indistinguishable.
The business structure is a reflection of their long experience working with global companies, through which they have managed to build a flexible and dynamic model that can adapt to their growing demand along with the development of new products yet to come.
HIDDEN is based in San Francisco, heart of the tech industry and pioneer on innovation products. It counts on a vast network of engineers and developers throughout North America, Europe and Asia.